A field guide for the 5% actually getting value from AI, and everyone who wants to join them.
Most companies have AI everywhere and almost nothing to show for it. Depending on which study you believe, somewhere between 88 and 95 percent of enterprises are spending real money on AI and capturing no real value from it. Same models, same vendors, same budgets. A small group pulls ahead anyway.
My new book, AI’s Missing Playbook: Aligning AI With the Goals That Move Your Business, is about what that small group does differently.
It is not another book of predictions, and it is not a manifesto about the future of work. It is the part everyone skips: the practical foundation that turns AI from a line item into a result. How to align the technology with the goals that actually move your business. How to own the work instead of renting a demo. How to redesign a workflow, build a data foundation your systems can actually use, and measure the value that compounds instead of the activity that just looks busy.
Strategy books are too vague to cover this layer. Engineering books bury it in jargon and lose the executive by page three. I wrote the one in the middle: plain enough to read on a flight, specific enough to act on Monday. Your legal team can keep its blood pressure. There is a chapter for them too.
Who it is for: executives, managers, and the AI leads who keep getting handed a mandate and no map. If you have ever sat in a meeting where someone asked “so what are we actually getting out of all this?” and the room went quiet, this book exists so that next time, someone has the answer.
Inside are twelve chapters that move from why most AI spend disappears to exactly how to build the foundation that captures it, ending with The Playbook: eleven plays in execution order you can run whether you are a hundred people or a hundred thousand.
Read Chapter 1 free. You can get the first chapter, no purchase required, at aismissingplaybook.com.
Get the book: AI’s Missing Playbook